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EARTH DAY 2012: WHAT IT MEANS TO US…
By: SIA April 18, 2012 For a growing number of people around the globe and within our industry, sustainability and conservation is rapidly becoming a norm that defines lifestyles, purchases and...
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NEW Sourcing Snow Trade Show Will Debut During 2013 SIA Snow Show
By: SIA June 19, 2012 Washington, DC (June 18, 2012) — Last week, a task force comprised of snow sports industry representatives met in Denver, Colorado to discuss and approve plans for a new trade...
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2012 SIA Summer Snowdown
2012 SIA SUMMER SNOWDOWN – NEW YORK CITY MEDIA SHOWROOM By: SnowSports Industries America July 12, 2012 The SIA Summer Snowdown is an exclusive media-only preview of the latest in winter fashion,...
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SIA MEMBERS TAKE MANHATTAN BY STORM AT ANNUAL SUMMER SNOWDOWN MEDIA EVENT
By: Anovia Daniels July 31, 2012 It was hard to think winter during the 6th annual SIA Summer Snowdown while most of the country, including New York City was being taken over by a record-breaking heat...
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Ski/Snowboard the Best of Colorado!
By: SIA January 4, 2013 For a fourth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give all SIA Show Attendees the chance to “Ski/Snowboard the Best of Colorado” with free or 2...
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SIA Members Play Key Role in the Industry’s Learn to Ski and Snowboard...
SIA members are playing an instrumental role in two programs designed to generate new skiers and snowboarders this winter. The Bring a Friend Challenge and the new “First Day Faces” campaign are both...
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